Key Updates I worked on:

• I worked to promote the release of Sonic the Hedgehog

  • We utilized brand safe influencers to promote this a few examples are:

    • Activating Super Smash Bros Ultimate influencers to have them play as Sonic

    • Activating Variety influencers to have them play various Sonic games

    • Activating Speedrunning influencers to have them speedrun games fast just like Sonic

Sonic the Hedgehog was released on August 21, 2020.